If you want to see the best email list building tools (or lead generation tools) in one place, then you’ll LOVE this guide.
I personally checked and reviewed 103 free and paid tools.
And you can filter through the list to find the best email list building (or lead generation) software for you.
Check it out:
Exclusive Bonus: Download the links of all 103 list building tools (Free/Paid) in PDF guide, so you can access it from anywhere at your pace.
Thrive Leads is probably the best list building plugin for WordPress. I personally use it in my official website rahulgiri.com, to collect email subscribers and build my email list, but it barely scratches the surface of what this plugin is about.
Thrive themes plugins are conversion-focused and built from the ground up to make your entire website convert more of your visitors into subscribers, customers, and clients.
And in thrive lead they have taken the most cutting edge conversion tactics used by smart businesses and growth hackers and compiled all of em into this one ultimate plugin.
Convert Pro is an advanced lead generation popup plugin that helps website owners build email lists, promote offers and convert website visitors into subscribers and leads.
This easy-to-use plugin is lightweight and comes with several features such as conversion-oriented templates, advanced targeting options and filters to boost conversions.
Some highlights of Convert Pro are –
All of these and many more features make Convert Pro the most comprehensive lead generation plugin you can opt for.
Optinmonster is an excel list building tool out there; it’s high-converting email capture forms combined with advanced targeting and behaviour automation help you dramatically boost conversions and grow your email list.
Brian Dean at backlinko uses optinmonster to build his email list.
Bloom popups is very powerful list building plugin for WordPress, it allows you to create effective popups that can be controlled using various custom triggers.
This popup builder gives you the option to create a wide range of opt-in boxes, and have them appear on different areas of your website (or your entire website if you so choose).
It’s built and managed by the folks at the elegant theme.
Optimizely allows you to split test different page copy and other elements without making any changes to your original website.
Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results.
This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it. Indeed a powerful lead generation tool.
Check out official link for more details.
Optimonk is very popular list building tool in the eCommerce community. It support all types of websites and e-commerce platforms such as WordPress, Drupal, Magento, Prestashop, Shopify, etc
It offers features like exit-intent triggers, campaign templates, A/B testing, Onsite Retargeting, etc.
It also offers gamified popup templates which are especially great for list building. OptiMonk has many features for customer segmentation, e.g. you can collect birth dates with a calendar, the country from a dropdown, and so on.
Using OptiMonk‘s popups, fullscreens, sidemessages or notification bars you can not only build your email list but also your Messenger list.
A top-notch very advance list building tool, which ships with tons of beautiful popup templates. And drag and drop optin builder.
You can target referrals, new/returning visitors, hide popups from your subscribers and so on.
Sumo is probably the most successful list building tool out there, It supports all types of websites and e-commerce platforms such as WordPress, Magento, big commerce, Shopify, etc
More than 37,000 online businesses use Sumo to convert more purchases and delight their customers.
Ninja Popups is another popular list building tool for WordPress. It combines professionally designed popups to convert visitors on your site into taking action whether it`s subscribing into your newsletter,
offering a discount/coupon for leaving customers, or locking content until they share you will increase your subscriber count and social signal of your site, which is exactly what Google & other search engines wants.
Poptin is quite a unique list building tool, it lets you create beautiful popups, optins, and forms in less than 2 minutes with ease.
Use exit-intent popup and advanced targeting triggers to convert more visitors into leads, subscribers and sales.
Layered popups is quite popular list building plugin for WordPress, this plugin allows you to create your own multi-layered animated popups.
You can work from scratch or choose one of their ready to use 200 professionally designed templates from their library.
PopUp Domination is a massive list building tool for WordPress, it has a mass template library with templates for everyone.
It allows you to create multiple different types of popups. They offer redirect, countdown, GDPR friendly, exit intent, and many more themes.
Pippity is a wordpress popup plugin that makes it easy for publishers who respect their readers to create popups that convert.
Pippity sets a new bar by delivering beautiful popups in a way that’s more in tune with your readers and gives you useful analytics that shows the true effect your opt-ins are having.
Icegram is multi-purpose list building plugin for WordPress, it has a bunch of different popup styles to choose from, like header and footer bars, toast notifications, slide-in messages and another eight more.
Of course, you can track the performance and statistics of each popup for further optimization.
MailOptin is a fast-growing popup plugin for WordPress. It converts your website visitors into email subscribers using different types of opt-in forms including popups,
notification bars, inline or embedded forms, scroll boxes, slide-ins, sidebar forms etc. It ships with a ton of professionally designed and mobile responsive templates to choose from.
PopupAlly is a popular list building plugin for WordPress, it built to natively support exit-intent technology, which means that every time someone is about to leave your site,
they will be greeted with the custom popup that you will have built using the PopupAlly’s settings panel.
Beyond popups, with PopupAlly you can also design an opt-in box that’s embedded anywhere on your site like in your sidebar, below your blog posts, or under your header as a horizontal opt-in.
Convert Plus is the easiest lead generation plugin with all necessary features that a single site owner will look for in a popup plugin for WordPress.
This plugin gives you fixed-layout templates in which you can fit in your text and images to match your needs. You can pick a design, fit in your content and publish it in minutes!
Convert Plus also has triggers like exit intent, after scroll, well-timed trigger, etc. and filters that help you manage the users whom popups will be shown to.
Convert Plus comes with an inbuilt lead capture tool called connects that lets you store lead data in your WordPress backend and also integrates with third-party mailers.
The inbuilt analytics of Convert Plus gives you a simplified idea of how your campaign is performing and also lets you A/B test two versions of the same popup.
HubSpot All-In-One Marketing is an ultimate list building tool, if you want to grow your email list, manage your contacts, and send marketing emails all through HubSpot’s free CRM.
The free version includes lead capture tools like forms, popups, live chat, and an integrated free contact database (CRM). Once you grow your email list you can also send email campaigns and manage your digital ads through HubSpot.
Personizely is not only an effective list building tool but also a powerful conversion marketing software. It helps you convert visitors, push towards a sell and gain customer loyalty.
In fact- one of my good friends uses this software to generate leads for his online business.
Elementor pro is not only a page builder but it also a great list building tool, There popup builder allows you to build any type of popup that you can think of.
This popup tool enables you to create fly in, full screen, bottom bar, slide-in, and more pop up designs, allowing you to customize your site experience for your visitors completely.
It’s a list building plugin for WordPress, which allows you to locks a portion of the content on a webpage, by hiding or blurring it, and asks the visitor to enter his email address (opt-in) to unlock your content.
It’s a wordpress list building plugin by well known marketor Tim Soulo (current ahref CMO & PA). so what is a content upgrade?
A “content upgrade” is a piece of extra content that you offer within your article, but people can’t get access to it unless they opt-in with their email address.
And this allows you to do just that.
Beacon is another powerful list building solution out there, it helps you create professional lead magnets like eBook, Checklist, Resource Guide, workbook, video lookbook and so on.
And allow you to publish those lead magnets on your site and convert more website traffic into leads.
They have plenty of builtin opt-in templates ready to use.
Jet popup is a stylish popup builder plugin for elementor in WordPress. You can use it to build the popup with any layout in a drag&drop way, change its position and trigger event in few clicks.
It has almost all the important feature a popup plugin need.
Get site control is another stunning list building tool out there, who allows you to create all sorts of opt-in forms like targeted popups, floating bars, and slide-ins to generate qualified leads.
Opt-in Samurai is a list building plugin for WordPress that allows you to create Unlimited, Beautiful opt-in popup forms. Includes Welcome Popup & Exit Intent with Cookie Settings.
EasySendy is another awesome list building tool, but it’s the coolest feature is the ability to convert Facebook leads into email subscribers via ChatBot.
ChatBot is an automated messaging software that uses AI to converse with people on Facebook Messenger.
EasySendy enables your visitors to subscribe directly using Messenger.
It’s a list building tool that allows you to create all types of popups, opt-in bars and add them to your website, eCommerce store, or blog.
Slick Popup Pro is a popup plugin for WordPress which enables you to create beautiful popup plugins with any type of content in a WordPress website.
You can include any HTML, a shortcode, an image, an iframe, a Youtube Video or a contact form. This is the best plugin for creating a popup for Contact Form 7 plugin.
Ninja Kick is list building plugin for WordPress, It’s a premium list building plugin that adds subscription form with push/sliding animation effect and clean design on your WordPress website or blog.
It’s simple-to-use yet powerful tool with a lot of opening patterns and analytics available. With this product, you can easily increase the number of your subscribers rocketing your traffic this way!
PopupPress is another list building plugins for WordPress, that lets you easily create elegant popups.
This plugin is intended to insert any type of content in a Popup of the fastest and easiest way on any page of WordPress.
It also has a simple system statistics for the number of views of the popups. Create popup easily with Popuppress.
Master Popups is quite powerful yet effective popup plugin for WordPress. it allows you to grow your email list and boost sales.
It comes with 25+ popup templates, shortcode, youtube popups and more.
The Plugmatter Feature box plugin is designed for just one type of opt-in form, Feature Boxes. There are not many plugins on the internet that offer this kind of option form which is what gave Plugmatter a competitive advantage.
The feature box is the type of form that is positioned just below the header of a blog and above the main content.
Popup Maker is one of the most used popup plugin for WordPress. It allows the user to created unlimited popups and has a wide array of themes to choose from.
It has a simple interface based on the regular WordPress editor, which makes it easy to learn for new users.
Popup Builder is another popular list building plugin for WordPress, This plugin is specifically designed to create modal pop-ups which are displayed on the top of the website’s current page opened by the user.
By using this plugin you can flaunt offers, discounts and other promotional notifications.
You can also create an attractive and highly customizable lightbox, enabling awesome popup windows in your WordPress website.
The Popup Builder is quite a cool popup plugin for WordPress, it allows you to create visually stunning Popup Message, Notify Box and Optin Form ( Pro Version ) that are optimized for the highest conversion rates.
Addthis is primarily a social share plugin but it’s also a robust list building tools allows you to create popups which appears boldly in the center of your screen,
top hellobar which stick at the very top of your website and so on.
And the best part, it’s completely free.
Pop-Up CC is a list building plugin for WordPress, which brings unlimited pop-ups with easily customizable professional templates.
Each template comes in two sizes (big and small). The pop-ups are fully responsive and work with any WordPress theme.
Built from the ground up for bloggers & content marketers, the fatcat app is a list building plugin for WordPress, that includes everything you need to grow your email list. Set it up in 2 minutes.
List Builder by Social Intents lets you quickly add an email list sign up form to any page to allow visitors to join your email list. Instead of a sidebar widget, There mailing list builder brings extra attention by popping up an elegant lightbox.
The best part? you can add your CSS, your language, your background images, and your style to the form.
WP Subscribe is the only list building plugin you need to get the perfect subscription forms on your WordPress site. With optimized code, it loads before you can even blink your eye.
If you’re a website owner, you can make a lot more money than regular blogs, which is why so many marketers focus on creating email lists.
Wonder Popup is one of the best WordPress popup plugins to create lightbox popups that help you get more newsletter subscribers, promote new products, deliver special offers or show videos to your customers.
A most versatile email newsletter plugin for WordPress, which gives you next-level control with your email marketing.
Over 18,000 people use Mailster to create, manage and send email newsletter campaigns.
Boxzilla is a powerful list building plugin that allows you to add powerful call-to-actions via pop-up or slide-in boxes to your WordPress site.
Boxes can slide or fade in at any point and can contain whatever content you like.
WP Popup Banners is a FREE Popup plugin for WordPress. You can use this to add popups to your site with custom images or messages with different effects.
Yeloni’s is super simple list building plugin for WordPress, and its mission is quite simple. This is to provide bloggers with an easy to use popup plugin that will use the latest exit-intent technology.
This simple plugin is for those who are looking to capitalize on the visitors that are leaving the site, as the plugin doesn’t provide much more options than that.
Hustle is the ultimate marketing plugin for building a mailing list with opt-in forms, targeted marketing popups, lead generation, building a social following with share bars,
improving conversions, and growing your business by the award-winning developers of Smush image optimization and Forminatorform builder at WPMU Dev.
Hustle lets you easily grow your mailing list or display targeted ads across your site with pop-ups, slide-ins, widgets, and shortcodes.
Modal window is another popular WordPress popup plugin, to quickly and easily create informative popups. Add the text and media you need, insert shortcodes of forms and much more.
Change the behaviour of the display of modal windows depending on the user’s actions on the page.
ITRO Popup is a very lightweight Plugin for WordPress which allow users to add a fully-customizable, multilanguage pop-up thanks to qTranslate-X.
With “Age restricted site” option, the popup block the navigation (for age validation) until the user declare that is above the local country legal age.
It is useful for adult content WordPress site (tobacco & alcohol selling, violence, bad language, etc…). The leave and the enter button are separately customizable. Is embedded the WordPress editor to simplify input whatever you want in your popup.
Popup can be rendered unlockable with the option “Unlockable popup” so it will close only with countdown.
Alligator Popup is another free WordPress popup plugin, it allows you to enter a shortcode to add links to different pages or posts on your website, which would be opened in a popup window.
There is no admin for this plugin, all changes must be edited in the shortcode.
Themify Popup is wordpress popup pluin, which enables you to display stunning pop-up windows anywhere on your website.
You can create responsive popups that look beautiful. Scheduling and time delays allow you to ensure your popups are being displayed at the correct time.
The plugin is fully integrated with the Themify Builder, this allows you to design any popup layout on the frontend with the drag & drop interface.
YITH NewsLetter Popup is another wordpress popup plugin. And If you’re looking for a popup that takes up the entire screen, this plugin is another free, one-trick pony that will do just that.
The spacing and styling only really work if you have a lot to say, but for those looking for a big, bold, in-your-face popup template, look no further.
While you are normally seeing popups in the form of forms and coupons and whatnot, WP Post Popup plugin for WordPress takes a completely different approach.
This tool – hence the name – turns any post and page into a popup.
Some additional features of WP Post Popup are loading external pages in a popup, displaying just a section of a page in a popup and it gives you a chance to customize the popup link accordingly.
A WordPress plugin for adding great looking notification bars to your site. Where your visitors can subscribe to your newsletters.
This is a kind of unique plugin which allows you to redirect the commenters to a page of your choice when they make the first comment.
Once they leave the comment, go ahead and ask them to subscribe to your email list to receive the update in the future.
Simple popup plugins is small popup plugin for wordpress,If you need a simple popup that can integrate your favorite email subscription services, and also provide an option to display social sharing buttons on your popups?
This is the one plugin you will want to get thanks to its simplicity.
WP Notification Bar is a custom notifications and alerts plugin for WordPress that displays a sleek message bar on your website.
It can help you grow your email list, manage marketing promotions, increase your social media following or grow the audience for specific pages on your website.
MailChimper PRO is yet another popular WordPress popup plugin for Mailchimp, that support MailChimp along with many more other providers.
Gives you the ability to collect the visitors email address with this fancy, attention grabber newsletter subscription form, then directly pass the data to your MailChimp list. The signup forms are easily and fully customizable and you can translate all texts on it.
By default, you will get a ready subscription form, just you have to fill out with your email address or MailChimp ID.
Chimpmate is the all-in-one WordPress popup plugin for Mailchimp, that helps you to convert your readers into subscribers.
This plugin is built to increase your email list without irritating the visitors with annoying popups. It is highly customizable and you have full control over when and where to show the popups.
It offers a wide range of display positions among lightbox, slider, widget, flip box, topbar and addon with tons of customizing options. Live editing in ChimpMate let you test all your settings in real-time without even refreshing the page.
Mailchimp from is very simple wordpress list building plugin, you can place it anywhere on your website including post, page, header , footer and etc.
Leadpages is one of the most popular landing page builders online, thousands and thousands of well-known marketers use lead pages to grow their email list or generate leads for their business.
So if there is one tool i recommend for lead generation, it’s leadpages. check it out.
Unbounce is a conversion-focused landing page builder by Oli Gardner, a well-known marketer, and conversion-based landing page design guru.
It helps you easily create a landing page that turns visitors to buyers.
The father of funnel builders by Russell Brunson, It is currently the most popular platform on the planet.
It helps business owners build landing pages, sales pages, create webinars, write sales scripts, build online courses, create membership sites, manage affiliates, and teaches you everything you need to know about it.
Clickfunnel has its own funnel marketplace, comes with 100+ free and 1000+ premium templates.
Thrive architect is thriving page builder for WordPress, it has 100+ prebuilt, conversion-focused templates you can use it almost instantly.
This page builder is a game-changer.
Kajabi is a well-known brand across internet marketers community. Used by top marketers like amy porterfield, billy gene and even frank kern used to use this before he switched to clickfunnel.
It’s an all-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design the perfect website.
It definitely worth a try.
Optimizepress is powerhouse page builder for WordPress, built for marketers and creators and it ships with loads of prebuilt sale page and landing page(or squeeze page or opt-in page) templates.
Also their own beta test group from before they launched OptimizePress 3.0 back in June pointed out to us that pages created with version 3 are much faster and tend to get higher ranking scores in GTmetrix and other speed testing tools.
But the best part: They are planning to add a checkout plugin in it. That means you will be able to build checkout ready landing (and sales) pages in minutes. Which is crazy.
Elementor is one of my favourites page builder for WordPress, and it’s elementor pro comes with loads of prebuilt stunning, beautiful pages and blocks.
If you’re a designer look no further then elementor.
Instapages is one of the big names in landing page builder world. They solely focused on giving you all-in-one solution to dramatically increase your conversions.
Beaver Builder is the WordPress page builder you can trust with your business. More than a million websites built with this page builder. It comes with loads of templates and blocks.
Get response is kinda all in one solution to when it comes to marketing online.
You can not only build landing pages but also use their email marketing software simultaneously. A powerful list building tool.
BuilderAll is also an all-in-one marketing platform just like Kartra and ClickFunnels with almost all the tools you need to run a business without the need for any external software.
Landingi page builder is endorsed by marketing legend Neil Patel, ships with 100+ ready to use templates.
it’s a sales and landing page builder with a core function of creating a converting landing page for your business.
Gleam is probably the most powerful giveaway (contest) tool out there. It integrates with almost all the marketing & social apps you use everyday.
With in a few minutes, you will be able to add your prizes, actions you want your participants to take and embed in your site.
It’s a powerful lead generation tool, worth checking out.
King sumo is insanely popular giveaway (or contest) tool out there, and it’s straightforward to set up and use. You can create and launch a gorgeous looking giveaway page within a few minutes on any website.
UpViral is one of the very popular choices among giveaways tools, and it’s been here for a long time. And it ships with all the feature a giveaway tool must-have.
WooBox helps you create powerful giveaways and contests. As they put it, their tool is “Everything you need to create giveaways, custom forms, hashtag contests, coupons, polls, quizzes, photo contests and more.”
Rafflecopter makes it “mega simple” to launch and manage a giveaway for any brand, on any website, as much as you want, with no I.T. help required.
Just like RaffleCopter, RafflePress is powerful giveaway (or contest) tool, it’s one of the best ways to increase your email subscriber list is by running contests and giveaways.
With RafflePress, you can host these contests on your own blog and social media platforms.
Kickofflabs helps you quickly and easily set up giveaways, sweepstakes, and product launches where fans earn points and rewards for referring friends and promoting your brand!
Vyper makes subscribing really fun for your visitors in several ways…
Create a giveaway, like with Rafflecopter.
Create a contest, complete with a leaderboard.
Create a rewards program that unlocks rewards based on referrals..and more!
There’s so many cool ways you can gamify the experience of opting in with Vyper, your visitors won’t be able to resist.
Wishpond’s is not only poupup list building tool but quite a contest tools make it easy to get the most out of social media.
PromoSimple is a simple giveaway tool, which helps you create viral giveaway quickly. Some of the big brands like Shopify, 99design, kissmetrics, yelp uses it to meower their giveaway.
Thrive quiz builder is my recommended tool of choice for wordpress users, i use it in my official website rahulgiri.com.
Now it evolve even further, you can create an online survey using this tool and download results in excel sheet. Amazing tool <3
Bucket.io is an ultimate online quiz builder. Ships with load of prebuilt quiz templates which is easy customizable.
This amazing tool is created and managed by the well known marketer ryan levesque’s “the ask method company”.
Leadquizzes is a remarkable quiz builder online endorsed and used by marketing legend Neil patel. Creating quizzes and survey with leadquizzes is breezy.
Qzzr is an insanely powerful and advances quiz builder tool, which help you create any kind of quizzes you ever dreamed with ease.
It’s a more kind of enterprise-level solution that gives you powerful quiz performance analytics and ships with tons of ready to use templates.
Survey Anyplace is a very powerful and Interactive questionnaires tool out there. You can create all sorts of surveys and quizzes using this amazing tool with in couple of minutes.
When it comes to host a survey party? Who didn’t heard about surveymonkey. Everybody knows this tool.
But do you know, you can use this tool to create powerful quizzes, yes- you can use surveymonkey to create your quizzes too.
Typeform is a super popular choice when it comes to survey and quizzes, it’s modern, attractive and clean design made it so popular in marketers and business owners community.
Ramit sethi uses this tool, how do I know that? Because I’ve attended his survey 😉
GoViral by Bryan Harris is a free list building tool that utilizes the power of viral marketing.
When someone comes to your website and downloads your lead magnet. Then, GoViral asks them to share your lead magnet with their friends.
When they shares your lead magnet, they get even more amazing free downloads. It’s basically taking the power of lead magnets and multiplying them by 10X!
I use it in this site and seen 32% conversion on exit intent popup.
Just like GoViral Entice also utilizes the power of viral marketing.
When someone comes to your website and downloads your lead magnet. Then, Entice asks him to share your lead magnet with his friends.
When he shares your lead magnet, he gets even more amazing free downloads.
Hear me out.
Technically this is not a list building tool, but this is way cooler then that, reading long guides and list posts is not fun. But studies have proved that long content ranks better in Google..
better rank = better visitors = quality email list.
So, what if you can improve your blog rankings but don’t want your readers to leave the page halfway through?
Well that’s where this plugin shine. it allows your visitors to filter content on the page(article), and keep them engage while allowing them to see contents they are most interested in.
So this plugin deserve to be here in this list.
Now I want to hear from you.
What do you think of this list?
Or maybe I missed one of your favourite tools.
Either way, let me know by leaving a comment below right now.
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