Let’s say you’re writing a blog about “how to be productive all day long.”
and you have made your critical point, you should wake up early at 5 AM.
So as a reader if I won’t be able to wake up that time for some genuine reason, what do I do? I’ll seek your help with an alternate timing.
That’s the perfect scenario where you should include this lead magnet, especially when you have a service to sell.
Maybe a “productivity” course.
This way, you can give exclusive attention to the readers who are interested in that topic and help them achieve small wins (for free).
And if you’ve done a great job, you will build unshakable trust and great prestige in their eyes.
And because of it, they will seek to get big wins by buying your course(or service) because you have already helped them achieve small wins for free.
At this point, if you’ve ever worried about the high cost of your product, my friend at this stage product price will be a mere triviality.
They will be super happy to pay you what your service worth.